Toyota Balintawak, Inc.

Toyota Motor Philippines, Inc. (TMP), the local assembler of Toyota Cars, decided in early 1989 to appoint a franchise dealer at the northern part of Metro Manila. This move was made in order to bring its services and products closer to its clientele and to re-establish its network of dealers all over Metro Manila. Technical know-how, marketing expertise and creditability prevailed over all the various criteria set by the TMP. Finding all these in one team, the final selection favored the group headed by Atty. Reginaldo A. Oben. Toyota Balintawak, Inc. was organized and incorporated in July 1989 and was inaugurated on April 20, 1990. The company then ranked as Asia's largest showroom dealer. On November 27, 1998, TBK gave rise to its annex, Toyota North Edsa, to cope with the growing market demand and to establish its leadership in the car industry even more. Strategically located along EDSA, TNE is particularly known for its state-of-the-art equipment in the Service section such as the newly-imported preparation booths, paint booths and the like. Off with a good start, yearly sustaining better dealership among all and being the best it can ever be today, Toyota Balintawak maintains its reputable position in the industry as one of the most highly sought after customer-centered and service-oriented Toyota dealerships in the country.